At Reputation & Revenue (Rep&Rev), we provide outsourced reputation and revenue management services for independent hotels. Studies from Cornell University's Center for Hospitality Research show that improving your online reputation directly increases revenue: raising your review score leads to higher ADR, occupancy and RevPAR. We help you harness this link by combining dynamic pricing strategies with proactive review management, so you can charge optimal rates and improve guest satisfaction. Explore how our expertise in outsourced reputation management, revenue management and RevPAR improvement can elevate your hotel’s performance.
Evidence-based results: Cornell University’s Center for Hospitality Research found that a 1% increase in your hotel’s online reputation score leads to a 0.89% increase in ADR, a 0.54% rise in occupancy, and a 1.42% boost in RevPAR. Even small improvements in guest reviews translate directly into higher revenue. Source