• Maximizing group revenue: strategies for targeting meeting planners and travel agents.
• Negotiating and structuring profitable group contracts and RFPs.
• Tools to manage group leads and streamline the sales process.We will regularly share insights, blog posts, and webinars exploring the link between online reputation, revenue management, and RevPAR improvement. Check back soon for in-depth articles that cite the latest research from Cornell and Virginia Tech.
Topics will include:
• How online reviews affect pricing power and occupancy.
• Building a reputation-first culture and training your team.
• Success stories from hotels that improved RevPAR through integrated revenue and reputation strategies.